Amelia Rengo There are a lot of very compelling email opt-in offers out there. There are a lot that are … less so. Your objective, as the owner of an email list, is to create something so useful, so value-adding, that it delights the reader and sparks a relationship. How could you pay it forward and make someone’s day?
Instead of sending me a 10% off coupon, send me:
- A worksheet that helps me prepare for my appointment or consultation. (Include a FAQ section that makes me feel prepared and confident.)
- A how-to guide with real statistics backed by scientific or academic sources.
- An email you write, unique to me, thanking me for signing up for your newsletter. Don’t send it from your email marketing software — use your actual email client. (This seems like an especially compelling tactic for anyone who sells an expensive product.)
- A neatly-formatted list of your favorite resources, with a three-sentence summary of each and a hyperlink that lets me vet each of them quickly.
- A secret URL to a place I can buy your e-book—in print—for the cost of shipping and handling. (If your e-book isn’t good enough to print, it’s probably not a compelling free offer.)
- A link to a single, very funny Youtube video. It doesn’t have to be yours.
A great email list — one that increases the size, frequency, and conversion rate of every sale — is built by making and keeping promises. Don’t trick people into subscribing. Invite (and delight) them.
Ready to set up email marketing that’s meaningful and profitable? Whisk and Blend helps businesses like yours build email strategies, campaigns, and e-commerce automations. A/B testing is our jam and the scientific method is our secret sauce. Get in touch to discuss your project!
