Past Work

Good marketing isn’t a hodge-podge of ideas leftover from previous campaigns. It’s a carefully-crafted recipe, designed to blend with your existing brand while whisking in something fresh and flavorful.

On this page, you’ll find case studies, testimonials, and examples from a selection of previous projects. We offer a wide menu of services catered to every individual business; to learn more or discuss your project, please get in touch.

Retention Marketing

At present, the majority of my work is with retention marketing clients (focused on email, SMS, and loyalty). Although I work within these channels, I pride myself in working effectively across teams, disciplines, and even business units to deliver timely and relevant results for each of my clients.

Although Whisk and Blend started with an exclusive focus on food marketing, I now work with clients across many industries, primarily in DTC and e-commerce. I love getting to know the customers who love niche products, so whether you’re selling pet insurance, maternity clothes, fishing lures, or something else, I’d love to collaborate.

You can view a selection of my 2025 projects and results in PDF at right (on desktop) or below (on mobile).

Retention Marketing – Case Studies & Porfolio 2025Download

Testimonials

“Amelia has built four websites for me, and I’ve been very happy with all of them. She’s great at listening to my ideas, blending them with her technical knowledge, and then turning the whole thing into a plan (and website) I can understand. After the site is up and running, she’s never too busy to explain how something works. I now have the confidence to create my own blog posts, pages, and products within my site.”

“Always on time, always polite, kept me informed all the way. And most importantly, the work is of the highest quality ever! Thank you so much and of course, we’ll be back!”

“I’m very happy with the copywriting that was done for this project. Copy was well-written and had that ‘something special’ that I was looking for in product descriptions. First draft was right on target with the direction I provided and needed very few changes. Overall, timely and professional.”

“Wow! Amelia did an excellent job and greatly exceeded my expectations! I hope to have a long-term working relationship with her and, of course, highly recommend her.”

Visual Work

Not all our services lend themselves to a photo gallery. If you’re interested in a particular service but don’t see a sample here, we’ll send you one via email.

Retail show display booth with merchandise and Scandinavian textiles hanging behind it.
Visual Merchandising: Adding colorful Scandinavian textiles to a retail booth drew customer attention and drove sales of the products in front of it. Display candelabras with the lights turned on add a cozy ambiance; running extension cords behind vertical shelving keeps the booth tidy.

Graphic Design/Branding: Logo concept for a Swedish homewares start-up. The design references the color of the Swedish flag and the products’ mid-century design influence.

Product information sign next to miniature decorative toadstools.

Visual Merchandising/Branding/Retail Show Strategy: Shelf talkers share on-brand product information and save valuable staff time during a busy retail show.

Product Strategy/Development: The client was looking to add a fun, impulse-purchase gift item to increase average transaction size. After researching competitor and supplier offerings, we developed, designed, and created a set of achievement badges themed specifically to the retail show to fill this need.

Graphic Design/Branding: Jersey logo for a basketball team traveling to a tournament abroad. The logo subtly incorporates the team’s igloo motif.

Miscellaneous products displayed on a table.

Visual Merchandising/Retail Show Strategy: Bringing small quantities of last-in-stock items to a retail show makes for a compelling show special — and source of revenue.

Food, Garden, and Home Photography, Styling, and Branding

Past work includes: Recipe development, testing, and associated written content creation; photography and shoot styling; branding through photography, prop styling and photo editing. Request a quote.

Case Study: Brand/Product Development and Implementation

We began working with Jason in 2014. Originally, we were contracted to write scripts for his YouTube meditation channel to his specifications. Before long, however, Amelia took over researching product concepts, developing brand and content specifications, and creating the scripts—an end-to-end product development solution.

We research, designed, and created over 115 meditation concepts and scripts for Jason, which have been listened to over 1 million times. By blending his unique style with proven market research, we helped Jason grow his Youtube channel by more than 300,000 subscribers in three years.

“I’ve had numerous scripts written for me, however, when I read them, I’ve never felt authentic. This time, your words seemed to almost have come from me. It’s hard to explain, but it’s an amazing connection I have [with the writing].”

Jason Stephenson

Jason’s channel now supports him full-time, and he has been able to launch a membership site, e-book series, and two other successful YouTube channels.

Case Study: Brand Development, Imagery, Copy, and Content

Angela’s product is a unique one: she and her company’s co-founder were bringing an ancient superfood to the commercial US market for the first time. As a venture-funded startup, Angela needed on-brand, high-quality copy to meet her tight launch deadline.

We created the content for Angela’s website from top to bottom, including crafting a company story, research-backed articles on the product’s health benefits, and in-depth product descriptions. Then, we worked with her to develop a content strategy for her blog, also providing custom recipes and photos to jump-start their launch—all in under a month.

“Whisk and Blend’s copy and photos are breath-taking. We’re excited to continue working with you, even after we launch.”

Angela, food entrepreneur

Case Study: Content Strategy and Implementation

We came on board with Bernard’s project just as his food-based app started to take off.

We worked with Bernard to develop a content strategy for his blog, then created blog posts he could share with his audience while building a long-term marketing plan. Our posts, when shared on social media, triggered a 300% increase in social reach to an audience of 12,000+ followers compared to the previous blog content.

Working with Bernard was an exciting way to blend evergreen content strategy with the ever-changing nature and demand of a very niche food technology product. Today, his user base continues to grow and his app is already becoming a household name.

Every company is different, and we are delighted to prepare custom quotes and marketing solutions for each of them. If you are interested in working with us, please get in touch.